DEMAND SIGNAL INTELLIGENCE
The signal layer
for demand formation.
Read attention, desirability, intent, and visibility across search, social, and generative engines.
Live · Champagne Observatory
WK 20 · 2026
Guyav Demand Index
Drappier signals heating in a dormant cohort
Updated 10 days ago
Explore observatory →6
Observatories live
3
Signal feeds
Weekly
Intelligence cadence
Read-only
Architecture
01 / How It Works
Three signals. One engine. Early read on demand.
Each feed reflects a different stage of the decision process. Individually, they are incomplete. Combined and contextualized, they form a leading indicator of demand formation - read the same way every week.
Signal Layers
Search
Intent formation
Social
Cultural momentum
Generative
Informational presence
GUYAV
DEMAND ENGINE
Signal Output
Regime
State classification
Demand Index
Cross-brand score
Brief
Weekly decision
Manifest · Model
Model v0.4 · App 0.4.0
Model
Bayesian HMM · regime states
Calibrated posteriors · 4-state lock
Scoring
Cross-brand z-score
EMA-smoothed · α = 0.7
Cadence
Weekly · Sundays 00:00 UTC
Last fit · 2026-05-24
Read-only · deterministic · explainable
Read the methodology02 / Proof of Product
Live observatories. Recurring intel briefs.
Two delivery surfaces. Public observatories with comparative ranking and regime state - and a finished one-page intel brief teams can forward without logging into a dashboard.
Live Now
6 activeBrowse the live signal layer
Regime state, ADI ranking, momentum, seasonality. Public, read-only, refreshed every Sunday.
Sample Brief
One-page artifactWeekly intel brief, per brand
Regime, ADI, alpha, momentum, seasonality, and recommended action - compressed into one executive decision document.
champagne · Weekly
Veuve Clicquot
A standardized premium brief for one brand, one period, one decision window.
Use this format to circulate the current brand state without sending stakeholders into the full observatory. It is the recurring delivery layer built directly from the latest pipeline outputs.
03 / Audience
Who It Serves
One signal layer. Four ways to read it.
For maisons that need to read desirability without waiting for revenue confirmation.
Three questions we answer for them
Q.01
Is our brand building durable demand or merely capturing short-term attention?
Q.02
Where is brand equity strengthening, weakening, or drifting toward saturation?
Q.03
Which competitor is becoming strategically dangerous now?
04 / Get Access
Read demand the same way every week.
Private observatories, weekly intel briefs, and category benchmarks for teams that need a structured read on demand formation.