Case Studies
Research with Guyav
One strategic question, answered with the same logic that powers the observatories.
Library
Available studies
Case Study
Q1 2026Veuve Clicquot vs Krug
Veuve Clicquot vs Krug · champagne
A two-brand intelligence read showing how one house can lead on visibility while both remain structurally weak on desirability.
Case Study
April 2026Nike Lifestyle Flattening and the Rise of On Cloud
How legacy sneaker heat softened while a challenger entered a stronger regime · footwear
An ad hoc research study on how Nike lifestyle silhouettes flattened while On Cloud emerged as a stronger product-level momentum signal, with retail relevance stronger than the stock story.
Case Study
May 2026Do Champagne Attention Signals Lead Market Pricing?
A lead-lag check across champagne search, luxury equities, and market pulse context · champagne
A public research note testing whether structured champagne attention signals tend to precede listed-market movements for LVMH, Pernod Ricard, Rémy Cointreau, and a champagne market pulse.
Case Study
ScaffoldedOn Cloud Breakout Regime
How an emerging footwear winner could have surfaced earlier in the signal · footwear
A retail-facing study on whether On Cloud entered a persistent breakout regime early enough to justify faster assortment review and merchandising attention.
Case Study
ScaffoldedAdidas Retro Rotation
Samba and Gazelle as a durable silhouette shift, not just a spike · footwear
A merchandising-oriented study testing whether Samba and Gazelle signaled a real retro rotation before the move became full market consensus.
Case Study
ScaffoldedSneaker Category Reallocation
Legacy icons, new winners, and the shift in product-level attention · footwear
A category-level read on how sneaker attention reallocated across incumbents, challengers, and revived silhouettes before that fragmentation was fully operationalized.