Plans
Engagements scoped to how you read demand.
Guyav engagements are scoped to your categories, decision cadence, and brand universe. Start with a pilot. Move to a private observatory when you're ready to make it part of how you read demand.
Briefing
Stay informed.
- Weekly Demand Signal Brief, delivered by email
- Regime change alerts
- Category-level overview
Pilot
A defined engagement to read demand in one category.
- One vertical - existing coverage or custom-scoped at kickoff
- 8–15 brands, defined together at scoping
- 12 weeks of weekly intelligence
- Three full intel briefs (month 1, 2, 3)
- Scoping call at kickoff + readout call at close
Pilots are scoped per category. Engagements typically start at €25k for a single-vertical 12-week pilot.
Scope a pilotPrivate Observatory
A bespoke rated universe, maintained for your decisions.
- Custom universe - your brands, your competitors, your categories
- Weekly intelligence, monthly synthesis, quarterly strategic review
- Defined brand count, agreed at contract
- Custom keyword and signal definitions
- Direct analyst access
- Annual renewal
Private Observatories are priced by scope - number of categories, breadth of brand universe, and cadence. Annual engagements typically range €60k–€180k.
Book a scoping callWhy This Exists
Social listening tells you who's talking.
We read whether the structured signals beneath that attention are forming demand or eroding it.
The Problem
Some brands have massive search volume but flat signal trajectory. Others have far less volume yet show structured signals that lead durable demand. Volume ≠ demand.
Our Approach
We combine attention, demand signal, and category-specific evidence to detect the regime your brand occupies. Not just how loud it is, but whether that signal reflects durable demand, fatigue, or saturation.
The Output
A regime diagnosis, momentum score, alpha benchmark vs. category, and executive intelligence briefs. Not dashboards for dashboards' sake.
See What You Get
A real strategic brief, generated weekly for every brand
La Roche-Posay is entering Expansion while the category decelerates
Momentum score surged from 34 to 61 over the past 4 weeks, driven by dermatologist-led social content around SPF layering. Alpha score of 1.38 confirms this is brand-specific outperformance, not a category tide.
Key Tactics
Budget
Increase 15-20% on social paid
Pricing
Hold. Do not discount.
Briefs include risk warnings, attribution analysis, and chart narratives.See full briefs →
Dashboard Preview
Two numbers your CMO actually needs
Momentum Score
Healthy momentum. Stay the course.
Based on last 12 weeks
Alpha Score
Growing 38% faster than the category.
Based on last 12 weeks of velocity data
Coverage
49+ brands monitored across 6 verticals
maisons
Champagne
references
Iconic Handbags
brands
Prestige Skincare
references
Luxury Watches
fragrances
Women's Fragrance
products
Sneakers
Need a category we don't cover yet? Custom scoping is part of every pilot kickoff.
Tell us your category scope and decision cadence.
We'll design an engagement that fits your planning rhythm.
Scope a pilot